Specification
Support

Specifying the right tile adhesive is crucial to the success of your project, but with hundreds of adhesives on the market choosing the right product can seem a complex process.

Varying tile types, substrates and environmental conditions each influence the adhesive needed, so it makes sense to speak to experts like BAL to solve your specifier challenges.

In BAL you can call on a company in its sixth decade of specification support. We understand the challenges and pressures faced by specifiers and architects, which is why we provide product recommendations and/or complete NBS M40 specifications for your tiling project.

Contact our specification support team for straight-forward advice and specification support, whatever stage you’re at.

Our team have many years’ experience working with architects and specifiers to ensure their projects look fantastic – and more importantly stand the test of time.

As part of the global ARDEX Group, BAL’s specification team has a successful track record in the specification of tiling and flooring solutions, and have worked on a number of the world’s most prestigious projects within the transport, leisure, retail, education and health sectors, including the London Olympic Park Aquatics Centre, The Burj Tower and the recent multi-million pound refurbishment of The Savoy Hotel.

Our team helping you

Adam Willmott

Adam Willmott

UK Head of Business Development

Adam Willmott has extensive experience in the tiling industry. From starting as an apprentice wall and floor tiler in 1982 through to joining ARDEX UK as a Business Development Manager, he has made a success of all the projects he’s been involved with. During his time as a wall and floor tiler, he worked on several London Underground projects which include Piccadilly Circus where he teamed up with his Father and Brother on this award-winning project. After spending 13 years managing a tile contracting company, he joined the ARDEX Group in 2014 as a Business Development Manager. Since then, he has been working closely with architects, specifiers and contractors, as well as complementary manufacturers, to specify the best materials for the projects he’s been involved with.

Mark Chatfield

Mark Chatfield

East of England, London, South East

Mark has 14 years experience selling sanitary ware and ceramic and porcelain tiles to the retail industry, working with Property Developers, Main Contractors and Tiling Contractors. Mark has worked on specifications with Interior Designers and Architects, on projects such as Kellogg Tower, Barnes Village, Brent House, Crown Plaza and Sutton Point.

Julian Clarke

Julian Clarke

Midlands

Working throughout the Midlands and Northern Ireland dealing with Architects, Local Authorities, Main Contractors and Sub Contractors, Julian started a specification at ARDEX for 6 years being heavily involved in the McDonald’s national refurbishment contract. He then moved back into sales for a commercial soft flooring manufacturer for nearly 10 years with the aim to set up a specification team that sadly did not materialise. Julian re-joined ARDEX UK this year as part of the Business Development Team, saying it was fantastic to be back with a company that really are seen as quality solution providers throughout the flooring, tiling and construction industry.

Kyle McGuinness

Kyle McGuinness

Scotland

Experienced construction industry professional with more than 10 years experience in sales and project management. Kyle has a history of working within the construction industry and is perfectly placed to support you with your project.

Charlie Gilchrist

Charlie Gilchrist

London

Experienced Sales Specialist with a demonstrated history of working in the architecture & planning industry. Skilled in AutoCAD, Computer-Aided Design (CAD), Sketching, Prezi, and Adobe Photoshop and can support you with your construction project from design to build.

Ross Langford

Ross Langford

South West and South Coast

Ross has extensive experience in the tiling industry, working for many years with a leading tile retailer as Contracts Manager before joining the ARDEX Group as a Business Development Manager.

Sales Support

BAL has 10 Area Sales Manager across the country who are skilled in delivering product and project support to architects, contractors, fixers and distributors.

No other brand can offer you the benefits of so much experience and expertise based on more than 60 years of heritage in tile adhesives and tiling.

Contact our Area and Regional Sales Managers for product support, trade events or project resolution:

Nick Harman

Nick Harman

Head of Sales

Nick Harman has more than 25 years experience in construction sales and specification, working with contractors, sub-contractors and distribution partners on major project throughout the home counties.

Mick Bull

Mick Bull

ASM Scotland

Joined BAL in 2024; extensive tiling and flooring industry experience (Headlam, Nicholls & Clarke, CTD Tiles).

Matty Smart

Matty Smart

Junior Sales Manager – North West & North Wales

Matty has had previous experience in the tiling industry – working with a prominent tile adhesive manufacturer in the Midlands before joining BAL.

Keiron Birch

Keiron Birch

ASM West Midlands & Wales

Keiron joined BAL more than 15 years ago. He previously worked in the tile retail sector for more than 25 years.

Geoff Cavell

Geoff Cavell

ASM North East, East Midlands, South Yorkshire

Geoff joined BAL in 2017 after working as a tiler for many years in his family tiling business. Originally from Sheffield, Geoff took over his fathers tiling business Cavell Tiling in Worksop after beginning as an apprentice.

Allan Garland

Allan Garland

ASM South West

Allan has extensive experience working with fixers, contractors, architects, designers, local authorities and flooring contractors on high value commercial and domestic projects. Highly experienced, he has worked in the tiling sector for more than 10 years.

Andy Oates

Andy Oates

ASM London and South East

An experience tiler with nearly 20 years’ experience, Andrew was awarded Tile Fixer of the Year 2015 by The Tile Association. Qualified to NVQ Level 2 from Lambeth College, he started his career a Moderna before joining Wilson & Wylie Contracts Ltd and then Storford Tiling and Marble. He founded Woodford Tiling in 2016.

Carl Cox

Carl Cox

ASM North London, Essex, Suffolk

Carl joined BAL from a large tiling distributor in East Anglia working with tradesman on all aspects of tiles and tiling. He has worked in the tiling industry throughout his career.

Chris Sawyer

Chris Sawyer

ASM Norfolk, Cambs and Northants

Chris joined BAL in 2022. Previously he worked as an Area Development for Würth UK – working closely with installers, contractors and distributors in tools and fixings.